Thoughtful Brand friendships formed with love and stoke for the shred and the earth.
Forming our friendship with bigtruck® was a no-brainer. bigtruck® is dedicated to the outdoors, celebrating this place and the people who give it its irreverently adventurous spirit and is an environmentally responsible company. bigtruck® got its start making a simple yet symbolic beacon of California Mountain Life: the trucker hat. But they're about far more than just a hat. The brand represents an outdoor counterculture that could only exist in the mountains of California. After their start, becoming a Certified B Corp was an important milestone in bigtruck®’s evolution. It is a highly transparent way for bigtruck® to be held accountable to its community, employees, customers and the environment. We think they make pretty rad hats too!